Respect for the Aged Day, or Keirō-no-Hi,
is a Japanese public holiday celebrated annually to honour and show gratitude to the country’s elderly citizens. One of the few such national holidays across the globe, it takes place on the third Monday of September to allow for a three-day weekend, giving more time for the younger population to return home and celebrate with their elders.
It is custom on Respect the Aged Day to give gifts to elderly citizens and we can’t help but wonder:
what better way to treat a beloved grandparent than easy wear made from the softest, breathable cotton on the planet? 😉


photography Cyprien Bourrec
model Jean
graphic Concent Lan
text Julius Pasteiner